Social media is the most powerful sales channel, but also the easiest way to burn through your budget if there is no strategy. If you recognise yourself in any of the following situations, you need professional management:
You use the "Boost Post" button, but you only get likes, not orders
You get a lot of traffic to your website, but almost nobody buys
Your cost per acquisition (CPA) keeps rising and becoming unprofitable
Your ads stop working after a few days ("Creative Fatigue")
You feel like you're spending money 'blindly' because your Facebook reports don't match your actual orders
You're losing the battle for attention in the News Feed to your competitors
Creatives
Branded posts, vertical Reels and a detailed content calendar — every element works in sync.
We don’t rely on luck. We use the full potential of Ads Manager to build sales funnels that take the user from “stranger” to “loyal customer”. Here are the main areas of our Facebook advertising:
A profitable Facebook ad doesn’t start with a ‘Launch’ button, but with a strategy. To turn scrolling into real customers and sales, we build a clear process – from the right audience and a low-risk test to scaling what works. Here’s how we launch an effective Facebook ad campaign in 6 steps.
We analyse your existing results (if any) and build a detailed profile of the ideal customer (Buyer Persona). We determine age, interests, behaviour and needs so we know exactly who we are targeting with our messages.
We make sure the Business Manager is verified, the domain is confirmed and the Pixel/CAPI events are tracked correctly. This guarantees high account reliability and trouble-free ad delivery.
We develop the visual concept and the copy (Ad Copy). We create several ad variations (A/B testing) – video, carousel, static image – to see what works best for your audience.
We build a logical structure: TOFU (Top of Funnel) for attracting new people, MOFU (Middle) for engagement and BOFU (Bottom) for remarketing and closing the deal.
We launch the campaigns and enter the "Learning" phase. During the first few days, Facebook's algorithm tests different audience segments to find the most profitable buyers.
After accumulating data, we stop the losing ads and redirect the budget to the winning ones ("Winners"). When we achieve the target ROAS, we start carefully increasing the budget (Scaling) to grow in volume without losing efficiency.
To manage your budget effectively and transparently, we invest in professional analysis and design software. Your Facebook advertising will be optimised with the help of Meta Business Suite for management, Facebook Pixel Helper for technical audits and Conversion API (CAPI) for server-side tracking of results. To create impactful visuals, we use Adobe Photoshop/Canva Pro, and we monitor results in real time through interactive reports in Looker Studio.
Google Reviews
4.9 / 5 · 42 reviews
Maria Stoyanova
Georgi Petrov
Elena Ivanova
Maria Stoyanova
Maria Stoyanova
Maria Stoyanova
"Boost Post" is a simplified feature with limited capabilities, whose goal is mainly likes and comments. Professional advertising through Ads Manager allows precise targeting, complex structures (conversion campaigns), remarketing and optimisation for sales, which leads to a much higher ROI.
Facebook is a flexible platform. For a local business, you can start with 10–20 euros per day, but for an online shop we recommend a minimum of 30–50 euros per day so that the algorithm can exit the Learning Phase and start optimising effectively.
This is often due to "Creative Fatigue" – the audience has become tired of seeing the same image. Our job is to constantly test new visuals and messages to keep interest high and the cost per result low.
It is recommended, but not mandatory. Through Facebook's advertising platform (Meta Ads Manager), we can run ads on Instagram even without a developed profile, but having one increases user trust.
Yes, our service includes the creation of ad copy and the design of static banners. If specialised video production or UGC (User Generated Content) is needed, we can assist with guidance or additional services.
This is one of the biggest challenges in modern Facebook advertising. We solve the problem by implementing Conversion API (CAPI), which sends data directly from your website's server to Facebook, bypassing the restrictions of Apple devices.
Important: The advertising budget is paid directly to the platforms (Google/Meta), and our fee covers the full service – strategy, creative, optimisation and reporting.”
Let's talk
Send us a brief. We’ll get back to you with an initial strategy within 48 hours — free of charge and with no obligation.
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