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SMS and Viber marketing

While email tells your brand’s story, mobile messaging drives action. We create a balanced strategy in which SMS and Viber work in sync with other channels to deliver key offers directly into the customer’s pocket.

The Power of SMS and Viber Marketing

In the modern marketing mix, every channel has its own role. SMS and Viber are your tools for urgency and speed. They are the perfect complement to your communication strategy, as they provide:

Immediate attention

The phone is always in the user's hand. This makes mobile channels perfect for messages that need to be seen right now.

High engagement

With an open rate of over 90%, you can be confident that your message has reached the audience.

Personal contact

People perceive mobile messaging as a more personal form of communication, which increases trust—provided it is used moderately and appropriately.

Offline access

SMS messages arrive even when the customer does not currently have an internet connection.

How the integration process unfolds

Legal collection of contacts

We adhere to ethical standards and the law. We help you build a database through transparent consent forms (GDPR-compliant) on your website, ensuring that customers choose for themselves to receive notifications.

Segmentation and Personalization

We segment the audience into groups (e.g., VIP clients, recent buyers). Instead of sending mass messages to everyone, we deliver only relevant offers to the right people.

Smart Fallback technology

We optimize your budget. The system first attempts to send a Viber message (which is more engaging and cost-effective). Only if the customer does not have Viber installed or lacks an internet connection do we automatically switch to SMS to ensure delivery.

Analysis of the results

We track not only who clicked, but also who made a purchase. We analyze which times and messages work best for your audience, in order to continuously improve results.

Technologies We Use

We partner with leading telecommunications service providers—Twilio, SMSBump (Yotpo), and Link Mobility—to ensure maximum speed and security. We integrate them directly with your CRM or marketing platform (such as Klaviyo or Omnisend), allowing you to manage everything from a single location.

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Google Reviews

4.9 / 5 · 42 reviews

“In 4 months, they doubled our online sales. Their TikTok content is world-class — creative concepts, fast production, real results.”
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Maria Stoyanova

NORDSKIN Cosmetics
“The best Google Ads agency we’ve worked with. ROAS increased from 2.1 to 6.8 in the first quarter. Transparent communication and weekly reports.”
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Georgi Petrov

URBANO Furniture
“Their Meta campaigns filled our restaurants every weekend. I recommend them to any serious business looking for growth.”
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Elena Ivanova

MEZZA Restaurants
“In 4 months, they doubled our online sales. Their TikTok content is world-class — creative concepts, fast production, real results.”
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Maria Stoyanova

NORDSKIN Cosmetics
“In 4 months, they doubled our online sales. Their TikTok content is world-class — creative concepts, fast production, real results.”
Image for Improve.bg — photo-1494790108377-be9c29b29330 (media 14920)

Maria Stoyanova

NORDSKIN Cosmetics
“In 4 months, they doubled our online sales. Their TikTok content is world-class — creative concepts, fast production, real results.”
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Maria Stoyanova

NORDSKIN Cosmetics
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Ivanesa Ivanova
февруари 12, 2026
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Отличен маркетиг и реклама!
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Ivana Georgieva
Ноември 15, 2025
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Страхотно обслужване от страхотен екип! Научих много от книгата "Бизнесът на бъдещето"! Сърдечно благодаря! Препоръчвам ги с две ръце!
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Много мили усмихнати и позитивни. Препоръчвам!
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Nikoleta Vasileva
Ноември 15, 2025
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Много отзивчиви , страхотни , млади , амбициозни !

Frequently Asked Questions

No, the best results come from combining them. Email is great for detailed content and images, while SMS/Viber is perfect for quick reminders and urgent offers. We will help you combine them effectively.

The cost per message is low, while the return on investment (ROI) is exceptionally high due to the direct nature of the channel. A well-targeted campaign often yields a tenfold return within hours.

Viber allows for greater creativity—long-form text, images, and buttons. SMS is text-only and shorter, but it is universal and does not rely on internet-based applications. We use both to reach 100% of your customers.

Through "smart" frequency rules (Frequency Capping). We configure the system to avoid sending too many messages to the same person within a short period, thereby safeguarding your brand's reputation.

Yes. Many of our clients use the service solely to provide updates on order status (confirmation and delivery), which boosts customer satisfaction without being promotional in nature.