About Us

Eternal rebellion against the average.

IMPROVE is a digital and AI agency founded on the belief that marketing should generate revenue, not just produce pretty reports. Since May 12, 2022, we have been growing alongside over 400 brands in Bulgaria and abroad.

mission

Let’s make growth predictable.

We help bold brands win more customers through a combination of strategy, creative, technology, and AI — with no “black boxes” and no empty promises.
Vision

The #1 agency for 360° digital marketing, web, and AI in the region.

By 2030, we aim to be the most trusted digital agency in Southeast Europe, combining human talent with world-class artificial intelligence.

Our Story

From the beginning until today.

2022

May 12

The Birth of IMPROVE

We started with a team of three and a single mission — to prove that digital marketing can be measurable and honest. Our first office was in a shared workspace in Sofia.

First 50 clients and 2 new departments for web and social media

We surpassed the 50 active client mark and opened 2 new departments within the agency for website development and social media.

2023

2024

We expanded the team and formed key partnerships with companies.

The team grew to 18 people. We expanded by adding performance and SEO departments.

Expansion in the UK and Europe

We launched in 5+ new markets. We won our first international awards for creative and performance.

2025

2025

June

AI lab and new office

We launched an in-house AI lab focused on automation, AI-generated videos, and influencers. We moved to a new office at 79 Nikola Gabrovski St.

Experience with 400+ clients and 4 years in business; a change in visual identity.

We are celebrating 4 years of experience with over 400+ clients and a team of specialists, and we continue to grow—together with our partners. We have made a major shift in our positioning.

2026

August

Values

What we believe in.

Results

We measure ourselves by our clients' revenue, not by impressions.

Transparency

Access to every dashboard, every budget, every creative.

Speed

Weekly sprints, quick decisions, no bureaucracy.

Quality

Certified specialists and in-house production.

Innovations

We are the first to implement AI, automation, and new formats.

Partnership

We win when our clients win. No exceptions.

400+

Experience with over 400 clients

15+

Specialists and contractors on the team

5 y.

Years on the market, yet we are only just beginning.

12+

International and National Awards

Why Us

8 reasons that our clients keep mentioning.

1
Results, not reports

We established an in-house AI lab focused on automation, AI-generated videos, and influencers. We moved to a new 400 m² office at 79 Nikola Gabrovski St.

2
In-house production
In-house studio, directors, editors, copywriters. No subcontractors, no delays.

3

Certified Professionals
Google Premier Partner, Meta Business Partner, TikTok Marketing Partner. Real standards, real people.
4
Weekly Rhythm
Weekly sprints, weekly reports, weekly optimization. No waiting for a monthly review.
5
Transparent Data
You have access to every dashboard, every budget, and every creative. No black boxes.
6
Creative + Performance
The same people create the ad and optimize it. The creative is built-for-paid from day one.
7
Local + global
Campaigns in Bulgaria, the EU, and North America. We know what works in each market.
8

Security and Transparency

We work with contracts and clear terms that protect your interests and provide you with peace of mind at every stage of the partnership.