Team

The People Behind IMPROVE

Strategists, creators, and specialists, united by a single goal: to transform good ideas into measurable business growth.

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Smilen Smilenov

Founder & CEO

Founder of IMPROVE and the driving force behind the agency’s strategic development. His focus is on business growth, strong partnerships, and marketing with measurable results.

We don’t just create campaigns. We build growth systems.

Галин - Екип

Galin Naydenov

Business development manager

Develops the agency by creating new partnerships and acquiring new business clients.

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Emili Hristova

Creative Director

Leads the visual direction for brands, campaigns, and digital experiences.

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Ivan Ivanov

Head of Web

Responsible for the development of high-performance websites, AI automations, and digital solutions.

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Lucien Danailov

Head of SEO

Develops SEO strategies for visibility, traffic, and sustainable growth.

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Иванеса Иванова

PPC Expert

Optimizes paid campaigns with a focus on return on investment and actual conversions.

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Viliana Gadzheva

Project Manager

Coordinates the team and clients, and monitors deadlines and quality.

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Dayan Nikolov

Head of Production

Leads the creation of high-value video and photo content.

Departments

9

Performance Marketing

6

SEO & Content

ead: Victoria N.

7
Creative & Design
5
Social & Community
4
Video & Production
5
Web Development
4
Client Services
3
AI Lab

15+

Specialists

8

The Department
7

Projects from various countries

4.9/5
Employee NPS