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Performance Marketing

From 3,937 to 15.1K TikTok followers and over 2.24 million impressions.

We combined authentic short-form content with TikTok Ads to turn educational stories about food, production, and nature into sustainable audience growth.

Creatives

TikTok profile

TikTok profile

15K

followers

+11.6K+

net growth in followers

+270%

growth compared to the initial 3,937 followers

TikTok Ads

€1 895,57

managed advertising budget

impressions

2 241 419

305 267

reached users

Results in numbers

From 3.9K to 15K followers in less than two months of advertising.

3 937 → 15K

TikTok followers

+270%

audience growth

2.24+ million

ad impressions

305K+

reached users

Tracking & attribution

One dashboard.
All channels.

GA4, Meta Ads Manager, Google Ads, and your shop backend — all integrated into a custom Looker Studio dashboard. You can view ROAS, CPA, and revenue by channel in real time, without having to open five different platforms.

  • Server-side tracking for iOS 14+ signal loss
  • Meta CAPI + Enhanced Conversions in Google
  • Weekly performance reports + monthly business review
  • Incrementality tests every 6 weeks
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Before / After

Content that isn’t just watched, but builds an audience.

Metric

Before

after

Followers

3 937

15,1K

Likes

30,9K

80,6K

Reach

≈ 65K

305 267

Impressions

≈ 320K*

CPM

-

How we work

The approach behind the result.

01

STEP 01

Stories instead of standard product ads

We focused the content on topics that naturally belong to Harmonica—clean food, agriculture, production, organic products, nature, and the people behind them. The videos do not look like traditional advertising. They tell stories and give the consumer a reason to stay, explore the profile, and follow.
02

STEP 02

A recognizable person in front of the camera

The face of the brand became a central element of the communication. Instead of impersonal product shots, we created a content format in which a person guides the viewer through farms, production facilities, products, and interesting facts. This establishes consistency and recognizability across the various videos.
03

STEP 03

TikTok-native short-form content

The videos are structured around a short hook, dynamic progression, and a clear theme. Content angles include: “How We Distinguish Farmers,” “Breadstick Workshop,” “Extreme Heat,” “Sun-Ripened Tomatoes,” “The Tomato Factory,” “The History of Boza,” “How Boza Is Made,” and “Ancient Tradition,” alongside product-focused and behind-the-scenes stories. In this way, product communication is transformed into content that people actually want to watch.
04

STEP 04

Paid amplification of winning formats

TikTok Ads scaled the content system. Instead of using the budget solely for reach, the optimization is aimed at building a real audience and generating Follows. The ad reaches over 305,000 unique users at a CPM of just €0.85.

Channels

The entire performance stack we manage.

Meta Ads

Facebook, Instagram, ASC+, DABA, retargeting

Google Ads

Search, PMax, Shopping, YouTube, Demand Gen

Shopping Feed

Merchant Center, feed optimization, GTIN coverage

TikTok & Reels

Spark Ads, UGC creatives, lower-funnel video

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